Social media is the all access pass to getting to know both current and future employees. Today's employers are using your social media accounts in the same manner they do a standard background check. Checking out your Facebook, Tumbler, Instagram or Twitter account allows employers to get to know you. Employers are looking to see if you'll fit into the organizational culture as well as what may be lurking under that polite individual they met during your interview. For example, we know that after reviewing a candidate’s social media accounts, 66% of hiring managers said they would hold poor spelling and grammar against the candidate.
Every week there is a new story about an individual who has unintentionally blew up their work life by posting what they thought was a funny or clever post. Let's face it, if you still think it's OK to complain about your boss online or share pics of your weekend booze fest then your career is probably in trouble.
The past is full of stories of what not to post, but today a different approach is being trumpeted.
Think of your social media accounts as an extension of your resume. I know, is nothing sacred these days? Can we just have some fun and share our political feelings and kitten videos with the world? Sorry, but if you care about your career the answer is a firm, No. The good news is that you have the power to shape your reputation online for free and who doesn't like free?
It may take some restraint, but I have a few ways you can beef up your reputation in one afternoon!
1. Remove any posts related to politics, negative opinions or if they have any reference to drugs, sexual content, profanity, guns, alcohol or political affiliation.
2. Start sharing images and articles that show your professional expertise.
3. Share your charitable adventures! Yep, that 5K walk is perfect!
4. Stay positive and professional at all times. If you wouldn't mind talking about a post with your grandmother or boss it's ok to post it.
5. Finally, if you've balked at the first 4 tips be sure to review your privacy settings to make sure you can control your audience.
If you don't mind creating two accounts, one to handle personal posts and one for professional eyes than that is another way to go. And if all else fails, in a world where so many feel compelled to share their every thought and opinion sometimes the best thing to do is keep them guessing!