Many organizations wonder if bringing in a speaker or trainer is worth it. Knowing what outcome you are looking for is the first step in discovering what is best for your organization. There are as many different types of speakers as there are topics to speak on.
If you are looking to address cultural or organizational issues and not just re-energize your employees you may want to look for a speaker that can add a training element to a more long term approach. If your goal is to address real issues within your organization using a "one and done" is not going to solve those concerns.
Speaker/trainers are those professionals that offer more than inspiration. They are fully educated and have decades of experience with a number of topics that can really address a series of organizational issues.
Think about hiring a speaker who can offer your organization a long term plan. Hiring a speaker who is able to handle follow-up training with your staff is where you'll see your investment be worth the cost and time commitment. There is nothing wrong with motivational speakers but it's important to understand what your long term ROI will be.
My advice to clients is to sit and talk to a speaker/trainer and discuss what your concerns are for your organization. Then develop a plan to achieve the desired goals. If employees feel that the organization is serious about long term change then they are more likely to take the training seriously and not just see it as an empty attempt to momentarily energize employees in a 45 minute speech.
Let your next speaker/trainer bring new information to the table, share a connection with your employees so they feel heard, and most importantly show them how to get to where they need to be. If you are looking to jazz up your employees for a few hours book a Matt Foley type, but if you don't want them living in a van down by the river then hire a speaker that focuses on long term change.
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